What’s the difference between winning and losing?

Living the life you’ve always dreamed of where you are 100% happy or dreading the sound of your alarm clock?

It’s a matter of hustle. A simple decision to work harder than everyone else. We live in a day and age where the cost of entry into business is ZERO. The only thing that matters is sweat equity.

But what motivates a person to hustle?

It’s not a switch that can be turned on or off. It’s not a gift that some are blessed with and others aren’t – it’s the passion for what you’re doing.

I’ve always been someone who has worked hard in everything I did, but most of the time I didn’t enjoy it, I just kept working because I knew that’s what it took to be successful. Until, I got into entrepreneurship. Every morning, I jump out of bed, because I love what I do – I live a fast pace life that is always changing and always pushing me to learn more. I’m passionate, and because of that, I can outwork anyone, anywhere.

Gary Vaynerchuk is the biggest advocate of this – he believes that the key to success is loving what you do. Gary is a prime example of loving what you do, and hustling because of it. So, quit going through the motions and getting discouraged when something doesn’t go your way. That my friends, is the type of shit that embodies a hustler.

Things happen, and when they do… move your keynote from that warm, well lit room, to the streets of where ever you are . . .

The Social Media Revolution

Take a few minutes of your time and think about the Social Media Revolution – it’s worth it, if you want to succeed and stay in business.

Just to give you an inside view how social media marketing work and how to use the tools available - I just wanted to present to you a few short videos to help you grab the massive potential of it. Take a few minutes to take a look at it by just clicking the links:

• http://www.youtube.com/watch?v=gza8dvN8Hkc

• http://www.youtube.com/watch?v=sIFYPQjYhv8

Social Media is a “Thank You and Support” ecosystem in which you need to give away quality content (video – blog – podcast – etc…) for FREE to draw interest for your brand, your business, your services or your products. The word of mouth in Social Media is so much more effective and powerful then ever before thanks to tools like Facebook, Twitter, LinkedIn, Tumblr, Blogger and many more, which could be used for FREE by users to give them a voice.

You need to be aware of the fact that you don’t control the message any more – the users out there control the message and businesses need understand that. The game has changed considerably. So what companies need to realize is that they will just endure in this new ecosystem when they listen, react and communicate with their users and customers out there.

Basically they need to give a shit and care about their users and customers!

More content value you spread out there for FREE through Social Media, more people will talk about it – more feedback for your business will be a result of it, which will be converted positively into brand recognition and increases the potential to monetize.

Content is King - Marketing is Queen and runs the Household

But putting out valuable substance is just not sufficient to be successful, it’s just part of the way – now you need to hustle, spread the word become part of the communities relevant to your business and live in it. Be supportive and help people in those networks and they will pay it back to you multiple times. That’s the key and that's how it is.

Always keep in mind, the first step to be successful – the better your content is, more word of mouth you will obtain out of it, more it will profit your brand and your business.

Small town rules apply in global business now

Due to the social media tools like Twitter, Facebook, Youtube, Tumblr and others the world has become closer, a small town ecosystem. For today’s business, small town business rules apply in a globalized business economy.

Everything is connected and everybody knows you, your business and your brand. So I am wondering how this will be handled by existing businesses and brands which aren’t use to care and give a crap about their users.

The rules of 1950’s will become more important when building a business and a brand. So you need to care about your customers and apply some of those rules to stay in business. Think about it.

What are your thoughts about that?

Make money doing what you love most

Today you can get paid with doing what you like to do! There are huge opportunities out there and everybody can play the game, just do what you are passionate about and hustle. Hustle, work hard and give a shit. This is the most important message I could give you today.

You need to be visible and transparent, basically you need to brand yourself!

In the past it was necessary to invest huge sums in TV spots, radio casts, magazine ads to market yourself, in today’s world this isn’t necessary any more. Your customers are everywhere you just need to lead them to you, your products, your services and you need to care about them.

Be supportive, Be Passionate, Be Patient

To succeed in today’s altered business ecosystem you need to speak with your customers by producing quality content about your passion. In a second step you need to listen to them and most essentially you need to give a shit about them. You need to care about them, you need to interact with them.

You need to be patient and work hard to succeed in this new business ecosystem called social media or web 2.0

To create a successful business on the internet you need to be everywhere, be passionate and patient, you need to work hard and hustle, you need to spend 80% to 90% of your working hours in the web to produce quality content – answer e-mails – post quality replies to blogs related to your activity or business.

What’s social media?

It’s word to mouth on steroids, if you have something to say and if it’s quality, because quality is always king, it gets expanded in so many directions and this is the real power of it because everybody has a voice and not certain select fields.

You need to treat social media like twitter – facebook – tumbler – flickr – youtube like a party and not like a presentation. You don’t use them to talk about business or pitch everybody. You try to get into conversation like you do on a party in the real world those media are just a translation into the virtual world and you should use it like that.

To communicate, just do it.

The game has changed and you need to deal with it!

What people need to understand is that the way we communicate is so different.

Today’s traditional businesses need to understand that, you don’t control the message of the brand any more, users control the message and they are the one who talk about it and how you respond to them, that’s the game, not the other way around.

The idea is to listen to the users out their all the time. That’s the game and not what you tell them.

It’s all about listening, it’s all about caring but most of all you need to be good at what you are doing. Talk about your passion whatever it is and live in the communities where they talk about it to really get in their.

Find your niche if it is your hobby or whatever it is and communicate with people out their. If you put exciting, silly, interesting stuff out their that people like and it goes viral, let me tell you something, you will have hundred’s or thousand’s of people watching it and you can make ten or hundred of thousand’s of dollars with virtually everything.

With product placement on your video pod cast because everything what’s relevant in movies and television is relevant on-line, because if you get the eyeballs, and the only way to that is to have a lot of passion and chops for that subject matter, even a bottle of water can be monetized.

Just make the connection.

That’s the world we live in dude and to me that’s fascinating and exciting, but make no mistake it is hard work, hustle and about connecting.

How to Find the Perfect Freelance Designer

We know that not everyone has the resources to hire an agency, whether it be AAACBC or anyone else. If we could, we would work with anyone and everyone that expresses interest – but sometimes we have to turn clients away – whether its because our visions don’t line up, the client doesn’t have the resources at the moment, or for any other of a variety of reasons.

As a small business ourselves, we’re always looking to help other small businesses, and this post is an attempt to offer advice to the companies and individuals that we can’t work with directly to get their visions realized while staying within their means.

A freelance designer can be a great option for small businesses that don’t have the budget for an agency. Finding the perfect designer for the job can be a daunting task, especially if you don’t know much about design, or if its your first time seeking professional design work. The following are the first steps in finding the perfect designer for your next job.

Assess your goals and construct a budget

What kind of project are you looking to create? Is it something that just needs to be done real quick and dirty, without too much of your time invested, where a pre-made Wordress template from a website like Woothemes or Themeforest is all you need? Or do you need a fully tailored custom solution? This is where it gets tricky…

Scan through web galleries

If you can, spend time researching the work of as many designers as possible. Scan web design showcases such as Most Inspired, Web Creme and Best Web Gallery, find a handful of websites that interest you, and reach out to those designers for a price quote. Even if you don’t find the right designer off the bat, spending some time looking through a showcase of high-end websites will provide an idea of what great design looks like, and could give you some ideas for your own site.

Ask for referrals

Many times, friends or colleagues will recommend designers they’ve worked with in the past. But before jumping in with their designer, take a look through his or her portfolio and see if the style fits your project. What may have worked for your friend may not make sense for you. Word-of-mouth is a great way to find freelancers, but don’t rely on it as your only tool.

Use freelance marketplaces

If you haven’t been given any referrals and you don’t have time to shop around, you may find what you’re looking for on a freelance marketplace like Equan, 99designs or Elance. However, use caution with these types of services; although you may find the cheapest price, you still may not be getting the best value. An entire website for under $500 may seem like a great deal at first; but if the user experience is poor, think about all the customers and impressions your going to lose. The old saying goes: You get what you pay for. And that definitely applies to web design.

Assess design portfolios

Once you have a few candidates lined up, make sure to take a closer look at their portfolios. Can they write their own HTML/CSS, or do they rely solely on a developer (a designer who firmly understands HTML/CSS will design for optimization like cutting down on load times, SEO optimization etc.)? Also, take time to actually visit some of their previous work. Are the websites they create easy to use? Are they easily scannable? Your website may not necessarily have to look “beautiful,” but it must have a solid user-interface.

Conclusion

Investing extra time to do your homework early on may save you a headache in the end. Ultimately, the best web designer for you is the one who accomplishes (and hopefully exceeds) your goals. Not every web project needs mind blowing design work – sometimes it just needs to work. However, the more time you spend on research and the better grasp you have on your goals, the more capable you’ll be when it’s time to make the best business decision to execute your project.

We help build Brand Equity

PERSONAL BRANDING

Our personal branding clients are hungry and dedicated to building their personal brand, both on-line and off. We work closely with each client to build a custom strategy aimed to achieve the most effective form of success.

CONSUMER BRANDING

AAACBC works with brands who are willing to move forward and are open to new ideas. Our main focus is to build and strengthen your brand as well as expose you to a broader audience while being cost effective.

BUSINESS EQUITY

We partner with start-up's to help build their brand, network, and marketing initiatives in exchange for a small piece of equity. We are looking to work with passionate entrepreneurs with a strong vision and a burning desire to succeed.

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10 Web trends to watch in 2010

(CNN) -- As 2009 draws to a close, the Web's attention turns to the year ahead. What can we expect of the online realm in 2010?

While Web innovation is unpredictable, some clear trends are becoming apparent. Expect the following 10 themes to define the Web next year:

read more

Editor's note: Pete Cashmore is founder and CEO of Mashable, a popular blog about social media. He is writing a weekly column about social networking and tech for CNN.com.

Social Media Revolution

Gary Vaynerchuk Teaches Basic Social Media Principles to CNN

Plan Your Viral Marketing Campaign Carefully

You’ve likely heard about viral marketing. That’s where you tell a couple of people about something and they tell a couple of friends who also tell a couple of friends and the message is carried on "ad infinitum" with each level of messaging spread further and wider than before. It’s about like network marketing with the multi-level payout structure.

But if that’s the way it works, can you plan a viral marketing campaign? Isn’t such marketing better left to its own devices?

There have been marketers and search engine optimization folks who successfully planned and managed a viral marketing campaign and saw great results. The key is in the understanding of human nature. If you know what motivates people to act and tell their friends about something that excites them then you can dangle a carrot in front of their faces and watch them clamor to get it. That’s basically what viral marketing is. Unfortunately, it doesn’t always work out as planned.

People are unpredictable. What you think will excite them could be a flop. And what you predict will fail could be a huge success. You can bet that most viral marketing campaigns go nowhere for that reason. But when you hit the payload, you know it will be worth it. So planning is a big part of developing and launching a viral marketing campaign (like all forms of online and offline marketing). My suggestion is really know your audience before you think about a viral marketing campaign, understand not only the demographic information, but what type of delivery device will get a good response (video, publicity stunt, etc.).

"Just plan it well"

AAACBC short intro

AAACBC Inc. is a global consulting corporation committed to small and medium size companies. Individually tailored solutions are made available to SME’s all over the globe at very reasonable terms and conditions to assist these entities with AAACBC Inc.’s expertise and understanding to assure them a thriving expansion.

Our team of experienced international professionals is dedicated to support our clientele from daily operations to financial issues, over business development tasks, up to marketing & communication topics. Our IT development team is bristled with specialists in a verity of fields of activity to assists small and medium size corporations to develop individual programming solutions as well as to implement tailored web design solutions as needed.

To learn more about our company just visit our website